MKT-555-X4046 Social Media Marketing 23TW4

Robert B

The Rise and Fall of Orkut and Lessons Learned

Explore the rise and fall of early social media platform Orkut and the lessons it can teach us about social media marketing.

May 27, 2023

With its robust features and ease of use, WeChat is a true super-app. Its use come with lots of convenience and privacy concerns.

May 13, 2023

Breast cancer awareness month memes have created awareness on through social media, but does that translate into value for the cause?

April 29, 2023

Warby Parker changes the retail eyeglasses business with a unique idea and great PR. It has gown through brilliant social media strategy.

June 23, 2021

How you can make word of mouth marketing part of your digital strategy, why you should, and how you can measure results for your business.

May 22, 2021

Patagonia on social responsibility and how it is incorporated into the company’s ethical practices with regard to its marketing strategy

May 9, 2021

Patagonia on social responsibility and how it is incorporated into the company’s ethical practices with regard to its marketing strategy