May 13, 2023

The Value Behind Breast Cancer Awareness Memes

Breast cancer awareness month is popular. Observed in October since 1985, it represents a time for people and organizations to


April 29, 2023

How Warby Parker Changed Eyeglasses Retail

When a student lost his eyeglasses during a hiking trip, he was shocked by the cost to replace them. Like


June 23, 2021

8-2 Blog: Trends in Digital Analytics

Word of Mouth Marketing: Why it Matters and How to Measure SuccessWe are a society in which more is better.


May 22, 2021

3-1 Blog: Defining Key Performance Indicators

Traditional Information Sharing Today, businesses must share information amongst their departments and teams quickly. How do these information shares happen?


May 9, 2021

1-2 Blog: The Importance of Considering the Needs of Multiple Departments

Traditional Information SharingToday, businesses must share information amongst their departments and teams quickly. How do these information shares happen? In


April 17, 2021

7-1 Blog: Green for Profit or Green for the Environment?

In 1898 a pharmacist in a small North Carolina town created a new drink and began offering it to his


April 3, 2021

5-1 Blog: Top Dog Versus Underdog

In 1898 a pharmacist in a small North Carolina town created a new drink and began offering it to his


March 14, 2021

2-1 Blog: Under Armour: Where Do We Go From Here?

If we’re being honest, I freely admit that I am a Sitting Around In Gym Shorts Ordering Stuff I Probably


March 6, 2021

1-2 Blog: Consumer Who? Consumer You!

If we’re being honest, I freely admit that I am a Sitting Around In Gym Shorts Ordering Stuff I Probably


December 5, 2020

6-1 Blog: SEO and SEM Ethical and Legal Considerations

In the event this is your first college course anywhere ever, there are two things I’d like to convey on


November 5, 2020

2-1 Blog: Paid vs. Organic Strategies

Starting a business is hard. I should know, having started three of them myself. Lately, though, I’ve been tangled up


October 10, 2020

6-1 Blog: Digital Advertising Predictions

The only constant is change About 2,500 years ago the ancient Greek philosopher Heraclitus (he wasn’t ancient at the time)


June 14, 2020

6-2 Blog: Challenges and Limitations

Organizational Objectives It would be derelict – a great word! – to ignore the current social, health, and economics factors


May 10, 2020

1-2 Blog: PepsiCo Makes … What?

It would be easy to think of Pepsi cola at the mention of PepsiCo rather than, say, oatmeal. Pepsi, after


April 12, 2020

6-2 Blog: Marketing Perspective

Influencer marketing is a booming business, and clearly just the most recent example of me missing the proverbial boat. What


March 29, 2020

4-2 Blog: Effectively Impacting the Consumer Through Digital Media

Tale of the Tiger: Customer Service Meeting audience needs If one reads the article Social media and human need satisfaction:


March 6, 2020

1-2 Blog: Branding: A Day in the Life

In some ways my typical weekday has changed little over the last several years, not so much because I’m a